Privacy Policy

How we handle personal information.

Last updated: 12 November 2026

This policy explains how Lending Finance Direct Ltd (“we”, “us”) handles personal information. Part 1 covers this website. Part 2 is the notice we give to individuals who obtain a loan that we fund.

Part 1. This website

Information we collect

Information you give us. If you use our contact form or email us, we collect your name, email address, phone number (if you provide it), the subject of your message and the message itself.

Technical information. When you send a message through the form we receive your IP address along with the message, which helps us deal with spam and misuse. Our web host may also keep standard server logs, such as IP address, browser type, pages requested and the date and time of each request.

Fonts. This website loads its fonts from Google Fonts, so your browser requests font files from Google’s servers and your IP address is visible to Google when it does. We do not set cookies on this website and we do not use advertising or analytics cookies.

How we use it

We use the information above to:

  • reply to your enquiry and discuss a possible partnership;
  • operate, secure and improve this website;
  • meet our legal and regulatory obligations; and
  • establish, exercise or defend legal claims.

Who we share it with

We do not sell personal information. We share it only with service providers that help us run the website and our email (such as our web host and email provider), with professional advisers, with regulators, courts and law enforcement where the law requires, and with a buyer or successor if our business is reorganised or sold.

How long we keep it

We keep enquiry messages for as long as we need them to respond and to keep a record of our dealings, and for any longer period that the law requires. We then delete or anonymise them.

Security

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, so please do not send account numbers or other sensitive financial information through the contact form.

Your choices

You can ask us what personal information we hold about you, ask us to correct or delete it, or ask us to stop contacting you, by emailing info@lendingfinancedirect.com. Depending on where you live, you may have additional rights under applicable law, and we will respond as that law requires.

Children

This website is intended for businesses and is not directed at children. We do not knowingly collect personal information from children.

Links to other websites

This website links to other websites, such as government and industry bodies. We are not responsible for their privacy practices.

Changes to this policy

We may update this policy from time to time. The “last updated” date above shows when it last changed.

Contact us

Lending Finance Direct Ltd
211 East 7th Street, Suite 620, Austin, TX 78701-3218
Phone: +1 (512) 758-6333
Email: info@lendingfinancedirect.com

Part 2. Notice for individuals who obtain a loan we fund

Loans we fund are arranged by Credit Access Businesses. The Credit Access Business may give you its own privacy notice. This notice describes what we do with the personal information of individuals who obtain a loan that we fund.

Facts

What does Lending Finance Direct Ltd do with your personal information?

Why?Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What?The types of personal information we collect and share depend on the product or service you have with us. This information can include: Social Security number and account balances; income and assets; employment information, credit history and payment history. When you are no longer our customer, we continue to share your information as described in this notice.
How?All financial companies need to share customers’ personal information to run their everyday business. In the table below, we list the reasons financial companies can share their customers’ personal information; the reasons Lending Finance Direct Ltd chooses to share; and whether you can limit this sharing.
Reasons we can share your personal informationDoes Lending Finance Direct Ltd share?Can you limit this sharing?
For our everyday business purposes, such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureausYesNo
For our marketing purposes, to offer our products and services to youYesNo
For joint marketing with other financial companiesNoWe don’t share
For our affiliates’ everyday business purposes: information about your transactions and experiencesYesNo
For our affiliates’ everyday business purposes: information about your creditworthinessNoWe don’t share
For our affiliates to market to youNoWe don’t share
For non-affiliates to market to youNoWe don’t share
Questions?Email info@lendingfinancedirect.com or go to www.lendingfinancedirect.com
Who is providing this notice?Lending Finance Direct Ltd [state or country of registration to be confirmed]
How does Lending Finance Direct Ltd protect my personal information?To protect your personal information from unauthorised access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and limited-access premises.
How does Lending Finance Direct Ltd collect my personal information?We collect your personal information, for example, when you apply for a loan or open an account, give us income or employment information, or provide account information. We also collect your personal information from others, such as credit bureaus, affiliates, Credit Access Businesses or other companies.
Why can’t I limit all sharing?Federal law gives you the right to limit only: sharing for affiliates’ everyday business purposes, which is information about your creditworthiness; affiliates from using your information to market to you; and sharing for non-affiliates to market to you. State laws and individual companies may give you additional rights to limit sharing.
What happens when I limit sharing for an account I hold jointly with someone else?Your choices will apply to everyone on your account, unless you tell us otherwise.
AffiliatesCompanies related by common ownership or control. They can be financial and non-financial companies.
Non-affiliatesCompanies not related by common ownership or control. They can be financial and non-financial companies. Lending Finance Direct Ltd does not share with non-affiliates so they can market to you.
Joint marketingA formal agreement between non-affiliated financial companies that together market financial products or services to you.
Other important informationThis notice applies to individuals who obtain a loan funded by Lending Finance Direct Ltd, including loans arranged by a Credit Access Business.